B2B and B2C organisations are increasingly taking a step back to formulate a social media strategy as opposed to jumping directly into implementation. RS components, a subsidiary of the FTSE 250 listed Electrocomponents, provides an impressive case study of using simple content and existing assets to grow awareness. Many companies talk about the power of video to market their product or services but few manage to implement it successfully. See how many tactics that you can identify from the case study below and apply to your content marketing.
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