It was only a couple of years ago that we trained a member of the communications team for the London Fire Brigade (LFB) – focusing on the benefits of Twitter to support their communications strategy. And now, not only have the LFB started using it but they are well ahead of most organisations – showing outstanding creativity and results. The LFB have targeted safety messages to hard-to-engage population segments such as young-Londoners. The case study below is one of our favourites and shows how the LFB used humour and a ‘relevant theme’ in their #FiftyShadesofRed Twitter campaign to engage and ensure a ‘life saving’ impact.
London Fire Brigade’s #FiftyShadesofRed Tweets
See below for a selection of tweets from the LFB’s #FiftyShadesofRed campaign that successfully communicated the real and wasted calls that the LFB have had to attend which detract from ‘real’ 999 emergencies… though we have a lot of sympathy for all those referenced below.
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