Arguably, the most clicked button on YouTube is: ‘Skip this ad’. How many of us either watch the ad – or, more importantly, how many organisations get to the point within those 5 seconds? The Australian Federal Police (AFP) shows us how any organisation can drive awareness and engagement via YouTube advertising; whilst, at the same time, delivering something truly original, impactful and dealing with the sensitive subject of ‘missing persons’.
The Australian Federal Police ‘Missing Person Pre-Roll’ YouTube Advert
The below video brings our ‘carS framework case study’ to life and shows the creative that the AFP used to generate leads for missing persons.
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