Canadian Industries Limited: A User Generated Campaign which Increased Sales


User Generated Content (UGC) is always a tricky subject because people will only create content for brands with good reason. Canadian Industries Limited (CIL) managed to do something that many other brands have struggled with – that is to not only get people to create content but also to link it to sales growth. This is a great social media example of demonstrating a positive RoI from UGC!


Written By Andrew Davis

Andrew Davis is a leading social media authority and one of the most experienced social media trainers in the UK. He works with small businesses through to global brands and shows them how to effectively use social media to meet their business needs and save time. His career spans 12 years in digital and he has spent much of his recent career focused on the impact of social media. You can find him on LinkedIn and Google+

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