Avaya: How Listening Online Closed a $250k Deal


Online listening has been a cornerstone for social media success for many years. Many organisations ‘listen online’ for reputation management but it can be used to great effect by sales teams… just ask the B2B telecoms company, Avaya. Here is a great social media case study of a B2B sales team using ‘the power of social listening’ and generating revenue.



Written By Andrew Davis

Andrew Davis is a leading social media authority and one of the most experienced social media trainers in the UK. He works with small businesses through to global brands and shows them how to effectively use social media to meet their business needs and save time. His career spans 12 years in digital and he has spent much of his recent career focused on the impact of social media. You can find him on LinkedIn and Google+

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