“We were about to launch Geordie Shore, our priority commissioned show for MTV UK for 2011, and knew that digital would be at the heart of our strategy. Our objective was simple: use social media to help it become MTV UK’s most talked about and watched show. We consulted with The Worst Kept Secret, who helped shape our digital plan and create a course on Twitter to train the stars of the show. With their help we exceeded our objectives. Geordie Shore generated MTV UK’s largest audience for any show ever broadcast on MTV UK and it was also the highest viewed channel in pay homes in this slot for its launch. I really recommend TWKS as they quickly understood our challenges and delivered results. I am looking forward to working with them again.”
Emma Roscoe, Head of Marketing, MTV UK