We deliver bespoke training and workshops in line with your business objectives, challenges and market situation. By the end of our workshop/s you will have a better understanding of digital and social media in order to meet your challenges and develop your organisation.
These will help build organisation capability and deliver profitable growth, loyalty, advocacy, awareness and reputation objectives. Areas which have proven popular include:
• Our main courses: the ’10 elements’ of social media; the 4Cs of content management; online listening and reputation management; measuring and integrating; social media and events; social media and PR, and platform specific workshops (Facebook, Twitter, LinkedIn).
• Our new courses: how to integrate social media with your other marketing activities; developing and implementing a successful content marketing strategy; mobile marketing for beginners; effective use of LinkedIn (beginners and advanced).
We use our tried-and-tested frameworks and, if needed, develop specific ones for you to build a strategy in line with your organisation’s objectives, challenges and digital needs. We then deliver digital scenario planning, a clear strategy and high-level plans to help achieve your goals.
• Having applied a digital and social media lens across your organisation, we work to understand and evaluate your current activity, assets, skillsets, objectives and challenges – and then build your digital and social media strategy.
• We identify and mitigate against potential challenges that could appear in the future – giving you a clear way forward to achieve your digital and social media goals..
We can manage and build your online communities to work for you. In addition, helping you deliver on engagement, interaction, loyalty, volume and conversion objectives.
• We will integrate digital and social media community management with your traditional marketing strategies and plans.
• This can help deliver specific business objectives or fill-in resource gaps given your organisation’s needs..