Abigail McLachanDigital Consultant

Abigail McLachan

Following her graduation in Law from Oxford University, Abigail initially worked for Goldman Sachs in Hong Kong before deciding that the ‘exciting stuff’ was happening in online media. 13 years later, she has experience in digital strategy, business development, content acquisition and delivering international marketing campaigns and bespoke brand solutions for major media companies such as ITV Digital, BBC, Yahoo! MySpace and Warner Music.

As Director of Creative Solutions at MySpace, she was responsible for developing all brand integrations on MySpace as well as the site development locally from micro-site creation to app development. Latterly at Warner Music International, as Digital Account Director, she spearheaded all activity with streaming partners such as Spotify, Vodafone and Nokia, from managing how royalties flow back through the business to executing pan-European marketing campaigns across the platforms (including development of artist led mobile apps). Now in a digital consultancy role, she is focusing on projects that allow her to realise the exciting new opportunities that have arisen from this ‘digitally socialised world’.