Adele has over 15 years experience working in digital – developing new technologies and solutions for tech vendors, agencies and brands. Adele’s career started with launching one of the pioneering high-speed internet services in Canada, after which she joined DoubleClick to manage one of the leading global email marketing platforms. She then spent several years with WPP driving marketing transformation for Wunderman’s global clients, Microsoft and Nokia. Adele now focuses on marketing operations and digital transformation projects; she uses a unique framework to help marketers streamline their processes in order to deliver plans within an environment of transparency and accountability. Adele graduated in Business Administration from The American University of Beirut in 1993 and holds an MBA from McGill University (she is also fluent in 3 languages).