Allister is a renowned Chartered Marketer and a specialist in B2C and B2B online marketing techniques. He was formerly Head of Digital Marketing Strategy for Microsoft where he helped reengineer how brands like Windows, Office, and Xbox use emerging digital marketing techniques to achieve their goals. He regularly speaks at conferences covering a broad range of topics including the psychology of inbound marketing, social media in the pay to play era and business ethics. During his twenty year marketing career he has also managed FMCG brands including Andrex, Huggies and Kleenex as a Marketing Director with full P/L experience. Allister graduated in European Marketing from Middlesex University in 1993.
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