Andrew is one of the UK’s leading authorities on digital and social media. He founded The Worst Kept Secret in 2009 and now leads the development of courses and training workshops. He is credited with creating and delivering ‘Social Media Fundamentals’ – the UK’s first social media course for secondary school students that was linked to GCSE study.
Having graduated from Roehampton University with a degree in Business Studies, Andrew has spent his career progressing in digital media. His first role was to moderate online forums and chatrooms for brands such as Sony Playstation, Pop Idol, Friends Reunitied and Liverpool football club. Since then he played a leading role in launching two of the UK’s most influential media brands targeting the youth market: BBC 1Xtra and MySpace. At MySpace, he bought in significant value through original campaigns and content.
Andrew’s success within digital was recognised when he became the only person to make it into the list for both Media Week’s ‘30 Under 30′ (a listing of influential young media professionals) and Broadcast magazine ‘Hot Shots’ (a selection of media insiders tipped for future success). Further, his work at MySpace in community development and digital marketing led to his inclusion in the Guardian newspaper’s ‘Minority Report’ – a shortlist of the Top 30 ethnic minority contributors to British media.